Autonomous Testing Platform

Reimagining visual test automation with AI

At Applitools, we set out to solve a fundamental challenge in test automation: creating and maintaining automated tests required significant technical expertise and ongoing effort.

I led the UX design of Autonomous Testing, an AI-powered platform that automatically discovers website flows, generates visual tests, runs them across environments, and surfaces actionable results with minimal user input.

The goal was to enable QA engineers and developers to move from manually authoring and maintaining hundreds of tests to simply providing a website URL and letting the platform do the heavy lifting.

The result was a dramatically simplified testing experience that helped teams create and stabilize tests in a fraction of the time while increasing adoption of visual testing across organizations.

 
 

The Challenge

Traditional automated testing tools required:

  • Coding knowledge

  • Manual test creation

  • Ongoing maintenance

  • Complex configuration

  • Significant onboarding time

As applications grew larger, maintaining test suites became increasingly expensive and time-consuming.

 

Discovery & Ideation

I led a cross-functional design sprint to map Jobs-to-be-Done and prioritize "How Might We" questions. Research revealed that existing users struggled with cluttered navigation and non-intuitive UI.

 

The solution

 

Users Feedback:

  1. Ease of Use: "It's easy to use it because it's ABC. It's easy because I think you have learned from the past and from the old Applitools."

  2. Rapid Test Creation: "I can create a test very quickly on [the website]. . I detected many bugs in our websites."

  3. Effective for Visual Testing: "For the visual automation, there are no issues. It's the most powerful product on the market."

  4. Stable and Reliable: "The tool is stable, it is working as expected."

  5. Adoption Rate: "We have a correct and very good adoption rate. Most people on the team check [the tool] every day."

Business Impact: 80% Faster Workflows

The impact was transformative for enterprise clients like LVMH and Discount Tire. By replacing manual "stabilization" with AI-powered stabilization, we reduced workflow times from 6 hours to under 60 minutes

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